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Darlington Raceway & Shriners Children’s Partner on Presenting Sponsorship of Shriners Children’s Presents Darlington Labor Day Race Weekend

Shriners Children's Darlington Labor Day Weekend logo


Race Weekend to Feature Cook Out Southern 500® NASCAR Cup Series Playoff Race & Sport Clips Haircuts VFW Help A Hero 200 NASCAR Xfinity Series Race on Sept. 3–4

DARLINGTON, S.C. (July 27, 2022) – Darlington Raceway and Shriners Children’s announce a partnership on the presenting rights to the traditional Labor Day NASCAR Race Weekend on September 3–4. The official name of the fall NASCAR playoff race weekend will be Shriners Children’s presents Darlington Labor Day Race Weekend.

Shriners Children’s presents Darlington Labor Day Race Weekend will feature the start of the NASCAR Cup Series Playoffs in the 73rd running of the crown jewel Cook Out Southern 500® over Labor Day weekend on Sunday, September 4, at 6 p.m. and the Sport Clips Haircuts VFW Help A Hero 200 NASCAR Xfinity Series race on Saturday, September 3, at 3 p.m.

“Shriners Children’s has been making a positive impact in the lives of children and families for a hundred years, so we are proud to welcome them as the presenting sponsor of our traditional Labor Day Race Weekend at Darlington Raceway,” said Darlington President Kerry Tharp. “With Shriners Children’s hospital in Greenville, South Carolina, we support the organization’s 100th anniversary and international mission of Shriners Children’s across the Palmetto State.” 

“We are excited to team up with Darlington Raceway in support of our life-changing mission,” said Kenny G. Craven, Imperial Potentate of Shriners International and CEO of Shriners Children’s. “Our healthcare system has helped more than 1.5 million children, including at our Greenville hospital, in the heart of NASCAR country. Shriners Children’s is proud to present the Labor Day NASCAR Race Weekend and spread the word about the amazing care offered at Shriners Children’s. We appreciate Darlington’s efforts to help provide life-changing care for children from this region and around the world.” 

Shriners Children’s is a special, one-of-a-kind healthcare system with a reputation for finding answers, and giving families hope for their child’s future. Since opening their first hospital in 1922, Shriners Children’s has made it their mission to improve the lives of children, regardless of a families' ability to pay or insurance status. Over the last century, Shriners Children’s has treated more than 1.5 million children, and that commitment to change lives hasn’t changed, but has only strengthened.

For 100 years, Shriners Children’s has been devoted to providing hope and healing – backed by expertise and innovation – to every child they treat. This is accomplished through their three-part mission to provide high-quality and comprehensive care for children with special healthcare needs, conducting research to gain knowledge and develop new treatments, and providing educational opportunities for physicians and other healthcare professionals. Shriners Children’s multiple locations in the United States, Canada and Mexico provide excellent and compassionate care for children with orthopedic conditions, burns, spinal cord injuries, and cleft lip and palate.

As Shriners Children’s celebrates 100 years of hope and healing, the organization is looking forward to the next hundred years of changing and improving the lives of children.

The Shriners Children’s presents Darlington Labor Day Race Weekend featuring the Cook Out Southern 500® and Sport Clips Haircuts VFW Help A Hero 200 will be televised nationally on USA Network on September 3–4. The races will also air on Motor Racing Network and its network of nationwide affiliates, in addition to SiriusXM NASCAR Radio.

NASCAR tickets are available for purchase via phone at 866-459-7223 or online at darlingtonraceway.com.

Stay connected to Darlington Raceway on Facebook, Instagram, Twitter and the all-new NASCAR Tracks App.

About Darlington Raceway

Darlington Raceway, nicknamed The Lady in Black and the track Too Tough To Tame, is home to the award-winning Official Throwback Weekend of NASCAR and annually hosts two NASCAR Cup Series race weekends, along with the NASCAR Xfinity Series and/or NASCAR Camping World Truck Series. Opening in 1950, Darlington Raceway is “A NASCAR Tradition” and NASCAR’s original superspeedway with its famed 1.366-mile egg-shaped oval, challenging the sports best in one of the most iconic NASCAR races, the Southern 500®. For more information about Darlington Raceway, visit darlingtonraceway.com.

About NASCAR

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series (NASCAR Advance Auto Parts Weekly Series) and three international series (NASCAR Pinty’s Series, NASCAR Peak Mexico Series, NASCAR Whelen Euro Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).

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