Shriners Hospital photographer and Medical Media Manager Julia Serat returned from the 89th Meeting of the BioCommunications Association (BCA) with an honor recognizing her work in advancing visual communications. The Association honored Serat with the distinction of Fellow in the BCA. The fellowship is awarded “for distinguished craftsmanship and meritorious contribution to the advancement of media in the life sciences.” Serat was presented with the honor in June at the BCA’s annual meeting in Pacific Grove, Calif.
Over 200 people have been selected as a Fellow in the BCA since the Association was first formed at Yale University in 1931 (under the name Biological Photographers Association). Serat is one of only 25 women to receive the award.
The BCA is an international professional association of photographers, designers, illustrators, and videographers working in visual communications for the life sciences. It is the oldest organization devoted to the development of visual communication material in the biological sciences. Members are from health care, universities, research institutions and private industry throughout North America, the United Kingdom, Scandinavia, and Australia.
Serat says there are many of examples of how BCA members have been leaders in the documentation of medical and scientific discovery. “In the early years, our members pioneered many firsts — the first slow-motion film of the human heart, infrared documentation of the Dead Sea Scrolls, documentation of the autopsy performed on John F. Kennedy, and production of the first nationally broadcast coverage of open heart surgery on the PBS network,” she notes.
An award-winning photographer, Serat began her career with Shriners Hospitals for Children in 1994 and worked in San Francisco while the new Northern California hospital was being built in Sacramento. She has played an integral role in developing Medical Media services at Shriners Hospitals for Children — Northern California, a regional pediatric medical center advancing the lives of children through highly specialized care and research.
About Shriners Hospitals for Children
Shriners Hospitals for Children is changing lives every day through innovative pediatric specialty care, world-class research and outstanding medical education. Located at 2425 Stockton Boulevard in Sacramento, Shriners Hospitals for Children – Northern California is a regional pediatric medical center providing care to children with orthopaedic conditions, spinal cord injuries, burns, cleft lip, scars from any cause, gastro-intestinal diseases, ano-rectal disorders, chest wall malformations and other complex surgical needs. Admission is based on age and diagnosis. Care is provided regardless of the families’ ability to pay. Shriners Hospitals for Children is a 501(c)(3) nonprofit organization and relies on the generosity of donors. All donations are tax deductible to the fullest extent permitted by law. For further information call (916) 453-2000 or go online to www.shrinerschildrens.org